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GuestBase is our innovative data-mining and reporting application for better
hotel marketing. Take historical and upcoming guest information and transform
it into functional, targeted market data, to gain instant and real-time insight
into guest demographics, spending patterns, room nights, revenue, and stay
history.
Many hotels "farm out" their marketing research needs by obtaining quarterly
data from service bureaus and using direct mail fulfillment services to develop
promotional campaigns using it. But getting reports only four times a year
means your hotel cannot use the data it constantly generates to analyze and
understand its marketing needs, as and when they develop.
GuestBase solves this problem by combining filtered guest folio, arrivals and
preferences data into a real-time database that is always accessible by your
staff. It puts your data to work, instantly and in real-time, so that you can
react to immediate needs and make longer-term plans for your marketing budget.
Imagine being able to determine which of your guests, from July through
September, spent more than $2,500 during their stay, visited the spa, and came
from California. With GuestBase, you can easily generate a guest address list
from a report you run with these or any other criteria, and then use it
immediately to run a targeted direct mail or email promotional offering.
GuestBase's multi-dimensional interface lets you easily access geographic
distribution within specified date ranges, compare quarterly and annual data
across monthly, quarterly or yearly periods, drill down on results within
virtually all sub-level regional boundaries, access detailed repeat guest
information, analyze guest-specific revenue data by posting code, and much
more.
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Hotel Advantage, Inc.
3000 W. MacArthur
Fifth Floor
Santa Ana, CA 92704
Telephone: 800 497-8536
Fax: 714 918-1033
sales@hoteladvantage.com
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